Every serious overlander eventually looks at their stock rig and starts making a list. Lift kit. Bigger tires. Winch. Lights. Rack. Tent. Ford‘s answer to that universal impulse is Expedition Tremor: Project Overland, a concept build developed with Fox Factory Vehicles that checks nearly every box on that list before the first owner ever opens a parts catalog.
The build starts with a 2025 Expedition Tremor, which already arrives with Raptor-inspired running boards, modified skid plates, and up to 10.6 inches of ground clearance. From that foundation, Ford and Fox Factory Vehicles worked through the modifications most overlanders add themselves. A 2-inch lift kit with FOX 2.0 Performance Series coilovers raises the ride height while Raptor R wheels and BFGoodrich All-Terrain T/A KO2 tires handle the terrain. Up front, a modular F-150 Tremor bumper integrates a hidden Ford Raptor winch mount paired with a WARN winch for when the trail stops cooperating. To keep the 3.5-liter EcoBoost twin-turbo V6 running strong with the new bumper packaging, Ford swapped in an upgraded intercooler.
Lighting gets the full treatment. RIGID Phoenix ditch lights and roof-mounted lights cover the trail ahead, while DC scene lights handle campsite duty once the sun goes down. TRED Pro recovery boards with quick-release mounting pins are on board for the moments when the terrain wins. The exterior carries a Tremor graphics scheme and black hi-hat paint, the latter chosen specifically to withstand extreme heat.
The camp setup is where Project Overland gets genuinely useful. A Yakima SkyRise HD softshell rooftop tent handles sleeping quarters. A LockNLoad platform with Yakima TimberLine Towers provides the mounting structure, while an OverNOut awning and liftgate side curtains add weatherproof living space underneath. F-150 Tremor overhead console upfitter switches and wireless controls run everything from trail lighting to camp gear without stepping back inside the vehicle.
Ford has been moving in this direction with its enthusiast vehicles for a while. The Explorer ST Sinister package was explicitly modeled after aftermarket builds, and the Bronco Desert Rising opened the Ford Custom Garage’s Horizon Series for order at $13,695. Project Overland takes that factory-customization logic into the full-size, three-row family SUV space, where the Expedition already sold 85,921 units in 2025 against a competitive segment that includes the Chevrolet Tahoe and Toyota Sequoia.
There is a footnote worth reading: Project Overland is a concept vehicle and will not be offered for sale. Ford is clear that it’s a test bed, a way for the company and Fox Factory Vehicles to understand what customers want from a purpose-built full-size overlanding SUV and to explore what a production collaboration might eventually look like. Ford has not announced pricing, availability, or a timeline for any production version.
That framing is familiar. Concepts built for SEMA have a way of becoming production packages when buyer interest is loud enough. The Explorer ST Sinister and the Bronco Horizon Series both traced a similar arc from aspirational build to orderable option. If Project Overland follows the same path, the Expedition lineup gets a compelling answer for families who want three rows and genuine trail capability without building the rig themselves.
Source: Ford. Images courtesy of Ford.
