Tesla has introduced a leasing option for its unique, angular Cybertruck, with prices starting at $999 per month. This move gives U.S. customers a more flexible way to experience Tesla’s futuristic electric truck, which has been generating buzz since its initial reveal in 2019.
Leasing Options & Pricing –
Customers interested in the All-Wheel Drive (AWD) Cybertruck model can lease it for $999 per month, provided they make a $7,500 down payment. This lease term is for three years, and the same model is available for outright purchase at $79,990. Tesla also offers a high-performance “Cyberbeast” variant, which is available to lease starting at $1,204 per month with the same $7,500 down payment and a three-year lease term.
Boosting Accessibility with Leasing –
Tesla’s introduction of leasing options for the Cybertruck could be aimed at making the vehicle more accessible to a wider audience. Leasing appeals to many who want a lower monthly payment and flexibility compared to a traditional vehicle purchase. This could be especially helpful for customers who are intrigued by the Cybertruck’s design and performance but are hesitant about committing to a long-term purchase.
Cybertruck Demand & Production –
The Cybertruck has been a highly anticipated release since Tesla CEO Elon Musk first showcased its bold, unconventional design. When Tesla began delivering the Cybertruck to consumers in November 2023, it was met with both enthusiasm and widespread attention on social media. Although Tesla hasn’t disclosed exact quarterly sales numbers for the Cybertruck, Musk mentioned during a recent investor call that the company had been reaching a peak production rate of 1,300 units per week.
Leasing Strategy to Drive Sales –
By offering leasing options, Tesla aims to maintain high demand and increase the number of Cybertrucks on the road. This leasing approach could attract customers looking to test the vehicle’s performance and futuristic design without the full commitment of ownership. With monthly payments starting at less than $1,000, the Cybertruck becomes a more accessible option for many who may have otherwise opted for a different model or manufacturer.
