The 2027 Ford Super Duty Carhartt Edition is a $4,195 package available exclusively for SuperCrew 4×4 XLT models with single rear-wheel axles. Orders open May 8. The package includes a dark-painted grille, 20-inch machined and painted wheels, off-road running boards, Carhartt graphics on the fender vents, doors, and tailgate, and the Tough Bed spray-in bedliner, which normally costs $625 as a standalone option.
The release is pitched as a salute to the Essential Economy, Ford’s term for the 3 million businesses and 95 million workers in construction, utilities, emergency services, and the trades. John Emmert, Ford Pro’s global director, frames the partnership as more than logo placement. The package draws from Carhartt’s workwear materials and construction methods, with cloth seats inspired by Duck Canvas, triple-stitch detailing in the seats and door trim, and all-weather floor mats stamped with the Carhartt logo.
The graphics placement is deliberate. Ford applied the Carhartt branding low on the truck, where rock chips, road salt, and jobsite grime accumulate. The intent is protection layered with brand identity, not decoration for decoration’s sake. The exterior color accents reinforce the lower door and tailgate, areas that take the most abuse in work environments.
Inside, the cabin is outfitted with premium all-weather floor mats and Carhartt-inspired cloth upholstery. The stitching and material choices mirror the brand’s workwear approach: durable, purpose-built, and meant to handle boots, tools, coffee spills, and long shifts. The design team worked through the details with Carhartt directly, pulling textures and construction techniques from the company’s gear rather than applying a licensing deal to an existing interior.
The XLT starting point matters. The 2026 Ford F-250 crew cab 4×4 XLT with the 6.8-liter gas V8 starts at $59,595, including the $2,795 destination charge. The Carhartt package lands on top of that base, which positions the truck in a range where heavy-duty buyers are cross-shopping capability, equipment level, and jobsite credibility. Chevrolet Silverado sales grew five percent to 156,481 units in the second quarter of 2025, while Ram took third with a six percent uptick to 95,472 deliveries. The segment is competitive, and Ford is betting that the Carhartt collaboration will resonate with buyers who see their truck as part of their professional toolkit.
The package is not available on higher trims, and it is not available on dually configurations. The limitation to single rear-wheel XLT crew cabs narrows the target, but it also clarifies the positioning. This is not a Lariat or King Ranch play. The buyer Ford is aiming at is the contractor who needs four-wheel drive, a full crew cab for the team, and a bed that can take a beating without requiring constant touch-up.
Ford has been leaning into the skilled trades as a marketing angle for several years, with partnerships like the Ford Auto Tech Scholars program and ToolBank USA. The Carhartt collaboration extends that positioning into the product lineup. The two companies share a Detroit history and a claim to jobsite credibility. Whether that translates into sales will depend on whether buyers see the package as substantive or as branding applied to a truck they would have ordered anyway.
The F-Series has been America’s bestselling truck for 49 consecutive years and the bestselling pickup in Canada for 60 consecutive years. Super Duty sits at the center of that lineup, and Ford notes that top industries relying on heavy-duty trucks, including mining, utilities, and emergency vehicles, choose Super Duty over the competition. The Carhartt package is an attempt to reinforce that positioning with a trim that speaks directly to the trades.
The package includes the spray-in bedliner as standard, which saves $625 off the standalone option price. The all-weather floor mats, off-road running boards, and unique wheels are practical additions that align with the workwear theme. The question is whether buyers who already know what a Carhartt jacket costs will see $4,195 as a fair price for the sum of those parts, or whether the package feels like a branding premium on equipment that could have been bundled more cheaply.
If you are in the market for a heavy-duty crew cab and the Carhartt name carries weight with you, the package is purpose-built for exactly that buyer. If you are cross-shopping trim levels and trying to maximize capability per dollar, the XLT base price and the Carhartt add-on will need to compete with what Chevrolet and Ram are offering in the same range.
Orders open May 8. Dealers will have the trucks later this year.
2027 Ford Super Duty Carhartt Photo Gallery
Source: Ford. Images courtesy of Ford.
