Jeep is giving Gladiator buyers what the aftermarket has been selling them for years. The 2027 Gladiator 35-Inch Tire Launch Edition, announced today, puts factory-installed 35-inch all-terrain tires on Willys, Rubicon, and Rubicon X models, packaging an upgrade that has long been one of the most common post-purchase modifications on the truck.
The package is more than a tire swap. Jeep pairs the 35s with a 1-inch factory suspension lift, 4.56 final-drive ratio, heavy-duty Dana axles, performance brakes, and highline fender flares with wheel-flare extensions. Ground clearance rises to 12.9 inches, and the approach, breakover, and departure angles land at 46.7, 23.3, and 26.7 degrees, respectively. The 17-inch beadlock-capable wheels wear bronze paint, and bronze accents carry through to the tow hooks, Jeep badging, and model-specific graphics. A full-time 4:1 transfer case rounds out the mechanicals. Rubicon and Rubicon X models add hood and vent graphics; the Rubicon X Package also gets an exclusive side-door graphic and a Jeep performance hood with its own decal treatment.
The turnkey argument is straightforward. A Gladiator owner who wants 35s today has to source tires, wheels, a lift kit, axle regearing, fender flares, and brake upgrades separately, then find a shop to install and align all of it. Buying the combination from the factory means it comes engineered as a system, covered under warranty, and ready to use the day the truck arrives.
Jeep has already announced the same package for Canada, where the 2027 Gladiator 35-Inch Tire Launch Edition covers Willys, Rubicon, and Rubicon X trims with the same bronze-accented hardware. The US and Canadian announcements together confirm this is a North America-wide launch edition rather than a market-specific run.
The timing fits the Gladiator’s recent trajectory. After US sales fell to 42,125 units in 2024, the truck recovered to 56,367 in 2025, a gain of roughly 34 percent. That rebound gives Jeep some momentum, and a limited-production special that caters directly to the segment’s most engaged buyers is a reasonable way to sustain it. The Toyota Tacoma, Chevrolet Colorado, Ford Ranger, and Nissan Frontier all compete in this space, but none of them currently offer a factory 35-inch tire package with integrated lift, regearing, and beadlock-capable wheels as a single order option.
Jeep has not announced pricing for the Launch Edition or for the 35-Inch Tire Package itself. The standard 2025 Gladiator started at $40,095, and the 2027 base pricing has not been separately disclosed. Orders are open now in North America; production is limited, and Jeep has not committed to specific allocation numbers.
Source: Jeep. Images courtesy of Jeep.
