Jeep announced the Wrangler America250 Edition, a Willys-based special edition with red-white-and-blue styling that arrives at dealerships this summer for $2,095 over a comparably equipped model. The America250 is the seventh release in the brand’s Twelve 4 Twelve Wrangler campaign, a rotating series of limited runs that began in late 2025.
The package centers on patriotic color blocking. Bright White paint pairs with a Jean Blue soft top and 17-inch Steel Oxide wheels in deep blue. Red front and rear tow hooks add high-contrast hardware to the bumpers. Steel rock rails and 33-inch BFGoodrich All-Terrain tires carry over from the Willys foundation. Body-color fender flares and gloss black fog lamp bezels finish the exterior treatment.
Inside, Jean Blue cloth seats match the soft top. Red seat belts, red recline straps, and tri-color stitching in red, silver, and blue appear on the steering wheel, instrument panel mid-bolster, and transmission and transfer case boots. Mopar all-weather floor mats, an America250 swing gate plaque, and a debossed leather key chain with an American flag motif complete the commemorative detailing.
The collaboration with Marvel produces a Captain America shield tire cover exclusive to the America250. Buyers also receive a Marvel comic book with a limited-edition cover featuring Captain America and the Wrangler America250. It is the sort of branded partnership that works when the brand in question has been called America’s most patriotic for 25 consecutive years, which Jeep has, and the sort that feels overcooked when it does not.
Jeep sold 167,322 Wranglers in 2025, up from 151,163 units in 2024. The Ford Bronco, the Wrangler’s closest rival, sold 146,007 units in 2025, up from 109,172 in 2024. The Wrangler Sport S four-door now starts at $42,495 including destination, slightly undercutting the Bronco Big Bend at $42,990. The America250 adds its $2,095 premium to the Willys, which sits above the Sport S in the lineup.
The Twelve 4 Twelve campaign releases one special edition per month. The America250 is number seven. Five more drops remain before the series concludes, each one targeting a similar buyer: the Wrangler owner willing to pay for exclusivity that shows up in the paint, the stitching, and the tire cover parked in the driveway.
If you want the Captain America shield on your spare, the calendar says summer. Jeep has not specified how many it will build.
Source: Jeep. Images courtesy of Jeep.
