Ford has revealed the all-electric Puma Gen-E, a sleek and compact crossover designed for the European market. With its sporty design, practical features, and zero-emissions powertrain, the Puma Gen-E builds on the success of its hybrid predecessor, offering an exciting new option for EV enthusiasts.
A Bestseller Goes Electric –
The Puma is already a familiar name in Europe, where it became Ford’s bestselling vehicle in 2021, surpassing the Fiesta. Now, the company is electrifying this popular nameplate to meet the growing demand for sustainable transportation.
The fully electric Puma Gen-E joins Ford’s expanding lineup of EVs, demonstrating the automaker’s commitment to greener mobility in Europe, even as some enthusiasts wish similar efforts were being prioritized in other markets.
Performance and Efficiency –
The Puma Gen-E offers a range of up to 376 kilometers (233 miles) on a full charge, catering to urban and suburban drivers alike. Equipped with 100kW DC fast-charging capability, it can recharge from 10 to 80 percent in just 23 minutes, ensuring convenience on long journeys.
The compact crossover delivers a balanced performance, accelerating from 0 to 100 km/h in 8 seconds, a respectable figure for a vehicle of its size and class.
Compact Yet Spacious –
Measuring 4,214 mm (165.9 inches) in length, 1,930 mm (75.9 inches) in width, and 1,555 mm (61.2 inches) in height, the Puma Gen-E is Ford’s smallest EV. Despite its subcompact dimensions, it makes efficient use of space, offering innovative storage solutions.
The standout feature is the “GigaBox,” an underfloor compartment that adds 145 liters (5 cubic feet) of storage. This is significantly larger than the 2.8 cubic feet of underfloor space in the gas-powered Puma, enhancing the vehicle’s practicality for its compact size.
Bold New Look –
Drawing inspiration from the Mustang Mach-E, the Puma Gen-E adopts a bold new design. Its front grille has been replaced with a sleek shield-like fascia, giving it a futuristic appearance. The car also features unique alloy wheels in 17-inch or 18-inch sizes, adding to its modern and sporty aesthetic.
Available in eye-catching Bumblebee Yellow, the Puma Gen-E is designed to turn heads on the road while embodying the energetic personality of a sporty crossover.
Tech-Enhanced Interior –
Inside, the Puma Gen-E offers a tech-forward cabin with a 12.8-inch center display running on Ford’s Sync 4 operating system. This system supports wireless Apple CarPlay and Android Auto™, ensuring seamless connectivity for drivers and passengers.
European Production and Availability –
Ford will produce the Puma Gen-E at its Craiova, Romania, plant, using electric drive units manufactured in Halewood, England. Deliveries are set to begin in spring 2025, and customers in Europe can place orders now.
Pricing for the Puma Gen-E has yet to be announced, but it is expected to align with its competitive positioning in the subcompact EV market.
A Key Launch for Ford –
The Puma Gen-E’s debut comes at a pivotal moment for Ford in Europe. Recent challenges, including workforce reductions in Germany and the UK and production delays at the Cologne plant, underscore the importance of this new model.
With its compact size, sporty design, and practical features, the Puma Gen-E is poised to bolster Ford’s presence in the European EV market and reinforce its commitment to sustainable innovation.
