Chet Dhruna, General Manager of Integrated Services at Ford, shared the excitement surrounding Ford’s latest innovation: the Performance Upgrade for the 2024 Ford Mustang Mach-E GT. Dhruna expressed, “We are thrilled to offer Ford’s first Performance Upgrade, providing more personalization to customers than ever before.”
At the core of this upgrade is its ability to transform the already impressive Mustang Mach-E GT into a lightning-fast machine on the road. Dhruna revealed, “The Performance Upgrade enables the vehicle to go 0-60 mph in 3.3 seconds – faster than both the Tesla Model Y Performance and the Porsche Macan 4 Electric.” This impressive acceleration is made possible through a blend of advanced powertrain thermal modeling, control algorithms, and the introduction of a new in-house eMotor.
What sets this upgrade apart is the freedom it offers customers. Dhruna emphasized, “Customers shared with us that they wanted improved performance capabilities, and the optional Performance Upgrade is our team delivering on that feedback.” Whether opting for the upgrade at the time of purchase or seamlessly enabling it later, drivers can tailor their Mustang Mach-E GT to suit their driving preferences.
Dhruna highlighted the importance of car customization in the ownership experience, noting, “Vehicles evoke stories, emotions, and memories for us all.”
Looking ahead, Ford is committed to elevating the ownership experience through digital innovation. Dhruna emphasized, “Software ‘is’ the differentiator.” By offering seamless software updates and expanding into domains such as entertainment, Ford aims to provide authentic and personalized experiences for customers.
