How Ford / Lincoln Is Developing Digital Experiences For Its Customers

Ford / Lincoln Is Stepping Up Its Game To Offer The Best User Experiences In Its Newest Vehicles...

Lincoln Digital Experience. (Lincoln).

In an era where digital experiences shape our daily lives, Ford and Lincoln are leading the charge in transforming the way we interact with vehicles. As the automotive landscape continues to evolve, the focus has shifted towards integrating advanced digital technologies seamlessly into the driving experience.

A standout example of this digital revolution is the recently unveiled Lincoln Nautilus, which has been honored with the prestigious Wards 10-Best Interiors & UX award for 2024. This accolade underscores Lincoln’s commitment to delivering not only luxurious interiors but also intuitive digital interfaces that enhance the overall driving experience.

Lincoln Digital Experience on the 2024 Lincoln Nautilus. (Lincoln).

Central to this transformation is the new Ford and Lincoln Digital Experience, meticulously crafted by the Digital Product team at Ford. This innovative platform aims to seamlessly integrate the digital world into the driving environment, ensuring that customers feel connected and empowered while on the road.

At the heart of the Lincoln Digital Experience is its stunning display system, featuring a breathtaking 48-inch panoramic view. This expansive screen, available for the first time on the 2024 Lincoln Nautilus, serves as the focal point of the vehicle’s interior, providing drivers and passengers with a captivating visual interface.

Meanwhile, the Ford Digital Experience introduces an immersive infotainment system that will debut on the 2025 Explorer. This state-of-the-art system promises to revolutionize in-vehicle entertainment and connectivity, setting a new standard for Ford vehicles.

However, beyond the impressive screens lies the true innovation of the Ford and Lincoln Digital Experience: customization. Borrowing a page from the world of smartphones and tablets, Ford and Lincoln have developed a system that allows drivers to tailor their vehicle’s settings and preferences to suit their individual needs.

Through personalized profiles, drivers can program everything from seating positions to favorite apps and destinations, ensuring that each journey is tailored to their preferences. This level of customization not only enhances comfort and convenience but also fosters a deeper connection between driver and vehicle.

Collaborating with leading tech partners such as Google and Amazon, Ford and Lincoln have integrated a host of cutting-edge features into their digital platforms. From real-time navigation with Google Maps to voice commands powered by Google Assistant and Alexa Built-In, drivers enjoy a seamless and intuitive experience behind the wheel.

2025 Ford Explorer ST AWD using the new Ford Digital Experience. (Ford).

Entertainment options are equally impressive, with access to streaming music, audiobooks, and podcasts from popular platforms like Spotify, Amazon Music, and Audible. Additionally, drivers can indulge in gaming and video streaming during parked moments, thanks to integration with Google Play and apps like YouTube and Prime Video.

This groundbreaking digital transformation is a testament to the talent and dedication of the teams at Ford and Lincoln. Their relentless pursuit of innovation has propelled the automotive industry into a new era, where the driving experience is defined by connectivity, customization, and unparalleled convenience.