Hyundai’s No. 98 Elantra N TCR won the O’Reilly Auto Parts Four Hours of Mid-Ohio in June 2025, with a second Elantra N TCR following across the line for a 1-2 finish that extends the automaker’s IMPC winning streak to four consecutive races.
The double-podium result marks Hyundai’s fourth-straight victory in the 2025 IMPC season, following wins at Daytona and Sebring and a triple-podium sweep at Laguna Seca. That Laguna Seca result, a 1-2-3 finish with three Elantra N TCRs filling the top three positions, pushed Hyundai to the top of the IMPC Manufacturers’ Championship. The Mid-Ohio finish extends that lead.
Four consecutive victories in professional endurance racing is the sort of performance that usually signals either a technical advantage baked into the homologation or a development gap the competition has not yet closed. Hyundai’s consistency across three very different circuits, Daytona’s high-speed banking to Sebring’s broken pavement to Laguna Seca’s elevation changes and now Mid-Ohio’s technical layout, suggests the Elantra N TCR has found a setup window that works in multiple conditions. Whether that advantage holds through the second half of the season will depend on how quickly the rest of the TCR field adapts.
The on-track results come as Hyundai posts its strongest retail sales performance in company history. The automaker sold 439,280 units in the first half of 2025, a 10 percent increase over the first half of 2024 and the best first-half result Hyundai has recorded. Hyundai Motor also hit one million units in annual wholesale for the first time in 2025, a milestone that puts the automaker in a different volume tier in the U.S. market.
The connection between motorsports success and showroom performance is indirect at best, particularly in a touring-car category most buyers will never hear about. The Elantra N TCR is a homologation special built for a professional racing series, not a production model with a customer order guide. But the four-race win streak does give Hyundai’s performance division a credibility marker it can point to when positioning the road-going N models against Civic Type R and GTI competition.
The Mid-Ohio win keeps Hyundai undefeated through the first third of the IMPC season. The next test is whether the streak survives contact with tracks where the Elantra N TCR has not yet proven dominant.
Source: Hyundai. Images courtesy of Hyundai.
