Mazda sold 39,066 vehicles in the U.S. in May, a 35 percent increase over May 2025 and the brand’s best total sales month since July 2025. The May result pushed year-to-date sales to 164,667 vehicles, which remains 6.9 percent behind last year’s pace through five months.
The May jump came on 26 selling days compared to 27 the year prior. On a daily selling rate basis, the month-over-month increase runs to 40.2 percent. May marked the CX-50 Hybrid’s best sales month since the model’s introduction and the Mazda3’s best month since May 2021.
The CX-50 lineup sold 14,897 units in May, up 107.2 percent compared to May 2025. Year-to-date, the American-built crossover has moved 52,132 units, a 36.3 percent increase over the same period last year. The hybrid variant is carrying the CX-50’s volume gains; Mazda did not break out hybrid-specific figures.
The Mazda3 posted 4,121 units in May, a 68 percent increase over the year-ago month. The sedan accounted for 2,781 units, the hatchback 1,340. Year-to-date Mazda3 sales total 16,665 units, up 10.8 percent, though the split reveals different trajectories: sedan sales are down 9.5 percent for the year while hatchback sales are up 61.7 percent.
The MX-5 Miata saw a 196.6 percent May increase to 1,053 units. The soft-top accounted for 627 units, the RF hardtop 426. Year-to-date Miata sales stand at 3,911 units, up 10.9 percent.
Volume models showed mixed results. The CX-5, Mazda’s highest-volume nameplate, sold 7,805 units in May, down 17.9 percent from May 2025. Year-to-date CX-5 sales total 53,003 units, a 6.2 percent decline. The CX-30 sold 5,060 units in May, up 16.9 percent, but year-to-date sales are down 46.2 percent to 17,025 units. Mazda builds the CX-30 in Mexico and has deliberately reduced production to manage inventory levels.
The three-row models logged smaller volumes. The CX-90 sold 4,728 units in May, up 16.9 percent, while the CX-70 sold 1,402 units, up 31.6 percent. Both nameplates are running behind last year’s pace: the CX-90 is down 30.5 percent year-to-date, the CX-70 down 34.4 percent.
Certified pre-owned sales totaled 7,992 vehicles in May, up 7.2 percent compared to May 2025.
Mazda Canada reported May sales of 6,281 vehicles, down 21 percent from May 2025. Year-to-date Canadian sales totaled 27,551 units, a 16.1 percent decline. Mazda Motor de Mexico reported May sales of 9,759 vehicles, up 13 percent, with year-to-date sales of 42,682 units, down 0.2 percent.
The May result snaps a pattern established in April, when Mazda North American Operations posted a 17.3 percent decline on 31,128 units sold. The May uptick narrows the year-to-date deficit but leaves Mazda 12,246 units behind last year’s five-month total. Whether the CX-50 Hybrid can sustain momentum through the summer selling season will determine whether the brand closes the gap or extends it.
Source: Mazda. Images courtesy of Mazda.
