Subaru sold 54,090 vehicles in October 2026, a 6 percent gain over the same month last year, with the Crosstrek and Forester each turning in their best October on record. It marks the brand’s sixth consecutive month of year-over-year sales growth.
Crosstrek led the lineup with 16,574 units, up 1.8 percent over October 2025. Forester was right behind at 16,094 units, a 26 percent jump over the prior October and an 18.4 percent gain year-to-date. Outback held third with 13,711 units, up 2 percent. Those three nameplates together account for the majority of Subaru’s monthly volume, and all three grew.
The WRX story continues to be the eye-catching number in these reports. October’s 137.1 percent surge over October 2025 brought the sport sedan to 1,707 units for the month, pushing the year-to-date total to 13,734 units and a 55 percent annual gain. That trajectory has been building across the second half of the year: the WRX was already up 166.1 percent in September, up 191 percent in August, and up 214.7 percent in July. The percentage gains are compressing as the comparison period toughens, which is exactly what you’d expect, but the year-to-date line holds.
BRZ added 237 units in October, up 30.2 percent over October 2025, though the year-to-date figure of 2,471 is essentially flat against the 2,466 sold through the same period last year. It’s a thin-volume halo car and the numbers reflect that.
Newer entries are beginning to register. The Trailseeker posted 396 units in October, pushing its year-to-date total to 6,006. The Uncharted contributed 301 units for a 3,686 unit year-to-date tally. Neither is moving in Crosstrek volumes, but both are cumulating. Subaru has been leaning on the Trailseeker as an example of its hybrid and EV expansion; the Solterra, by contrast, recorded just 146 units in October against a year-to-date total of 5,781, well off the 9,985 it had accumulated through the same period in 2025.
The softer spots are real. Impreza fell 27.3 percent in October to 1,499 units and is down 41.1 percent year-to-date, with 14,238 sold versus 24,167 a year ago. Ascent dropped 8.7 percent for the month. And the overall year-to-date picture, at 529,968 units, remains slightly behind last year’s 534,073 pace, a 0.8 percent gap that the recent winning streak hasn’t fully erased.
The Forester’s run has been one of the more durable subplots in Subaru’s 2026 numbers. It led all models for six straight months through June, with the Crosstrek reclaiming the monthly top spot in October. The Forester’s 172,570 year-to-date units make it the brand’s top-selling nameplate so far in 2026, up 18.4 percent from its 145,806 pace a year ago.
Crosstrek’s 154,823 year-to-date total sits 2.6 percent below last year’s pace, meaning October’s record performance is partly catching up after a softer stretch earlier in the year. Outback’s 118,470 year-to-date figure is down 8.8 percent from the 129,854 it posted through October 2025, the widest gap in the core lineup.
Six straight months of growth is the cleaner headline, but the year-to-date deficit and the continued softness in Outback and Impreza suggest Subaru’s lineup is concentrated. Two vehicles, Forester and Crosstrek, are doing the heavy lifting, and so far they’re lifting enough.
Source: Subaru. Images courtesy of Subaru.
