White 2027 Subaru Impreza with bicycle rack parked in urban setting with city skyline backdrop, showcasing compact AWD desig…

2027 Subaru Impreza Drops $2,000 to $24,595, Reclaims Spot as America’s Cheapest AWD Compact

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The 2027 Subaru Impreza starts at $24,595, down $2,000 from the outgoing model. A new base trim and unchanged RS pricing anchor the two-trim AWD hatchback
Blue 2027 Subaru WRX with hood open, revealing engine bay, in industrial garage setting with WRX badging and LED taillight v…

Subaru Teases Limited-Edition 2027 WRX and BRZ for Boxerfest Debut on September 27

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Subaru will debut limited-production 2027 WRX and BRZ special editions at Boxerfest 2026 on Sept. 27 in York, Pennsylvania. Specs and pricing are not yet
Subaru compact SUV parked in desert landscape with rocky mesa backdrop and golden hour lighting highlighting the vehicle's p…

Subaru Posts 1.3 Percent August Sales Gain, Forester and WRX Lead Year-to-Date Momentum

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Subaru of America sold 62,028 vehicles in August 2026, up 1.3 percent year-over-year, with Forester up 17.8 percent and WRX up 37.7 percent year-to-date.
Race driver celebrates Mount Washington Hillclimb record with checkered flag atop modified Subaru WRX, mountains visible beh…

Scott Speed Lowers Mount Washington Record by 16.7 Seconds in Subaru’s Project Midnight WRX

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Scott Speed clocked a 5:11.982 at the 2026 Climb to the Clouds, beating Travis Pastrana's 2021 benchmark by 16.688 seconds in Subaru's purpose-built Project
2027 Subaru Getaway three-row SUV driving on coastal highway at sunset with ocean and cliffs visible in background.

Subaru Is Building Its Own Finance Arm, Cutting Chase Out by 2030

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Subaru will launch its own captive finance operation by 2030, replacing a Chase partnership that has run the Subaru Motors Finance brand since 2001.
White 2026 Subaru Forester parked on a tree-lined dirt road, displaying bronze wheels and front grille in natural woodland s…

Subaru Posts Modest July Gain as Forester Leads for Seventh Straight Month

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Subaru of America sold 54,454 vehicles in July 2026, up 0.8 percent year over year, with Forester up 33.5 percent and WRX sales more than tripling.
2027 Subaru Crosstrek driving on a forest road lined with golden autumn birch trees and fallen leaves

2027 Subaru Crosstrek Holds at $26,995, Drops Gas-Only Sport, and Puts the Hybrid Powertrain...

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The 2027 Subaru Crosstrek holds its $26,995 starting price, retires the gas-only Sport trim, and expands hybrid availability. Full pricing and trim breakdown
Man in plaid shirt posing beside custom Subaru Brataroo rally car with yellow roof lights at waterfront under bridge, city s…

Travis Pastrana Takes the Brataroo to Goodwood, Chasing the Hillclimb Win Subaru Hasn’t Landed...

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Travis Pastrana will debut the 670 hp Subaru Brataroo 9500 Turbo at the 2026 Goodwood Festival of Speed Hillclimb Shootout, July 9–12.
2027 Subaru Solterra EV parked on desert terrain with mountains and golden sunrise in background

2027 Subaru Solterra EV Keeps Its Price at $38,495 While the Competition Gets More...

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The 2027 Subaru Solterra EV holds at $38,495 to start, offering 288 miles of range, 338 hp in XT trims, and 150 kW charging across four trim levels.
2027 Subaru Trailseeker EV in blue parked on desert terrain with mountains in background, three-quarter view showcasing mode…

2027 Subaru Trailseeker EV Holds the Line at $39,995 With 375 hp and 281...

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The 2027 Subaru Trailseeker EV starts at $39,995 with 375 hp, 281 miles of range, and standard AWD across three trims. Here's what each level costs and