Subaru Holds 2027 Uncharted Pricing at $34,995, Still Undercuts Rivals on Range
Subaru announces 2027 Uncharted pricing unchanged from the 2026 debut model. The all-electric compact crossover starts at $34,995 with up to 308 miles of
Subaru Posts 1.3 Percent August Sales Gain, Forester and WRX Lead Year-to-Date Momentum
Subaru of America sold 62,028 vehicles in August 2026, up 1.3 percent year-over-year, with Forester up 17.8 percent and WRX up 37.7 percent year-to-date.
Subaru Crosstrek Wins Most Dependable Small SUV as Industry Dependability Hits Three-Year Low
Subaru Crosstrek took the top spot in J.D. Power's 2026 dependability study for small SUVs, even as industry-wide problems climbed to 204 per 100 vehicles.
Subaru Is Building Its Own Finance Arm, Cutting Chase Out by 2030
Subaru will launch its own captive finance operation by 2030, replacing a Chase partnership that has run the Subaru Motors Finance brand since 2001.
Subaru Reports April Sales Down 5.9%, but Crosstrek Posts Best April Ever and EVs...
Subaru sold 52,733 vehicles in April 2026, down 5.9% year-over-year, but Crosstrek logged its best April ever and EV sales doubled to 2,053 units.
Subaru May Sales Up 10.4 Percent as Hybrid and EV Share Hits 25 Percent
Subaru sold 57,748 vehicles in May 2026, up 10.4 percent year-over-year. Hybrid and EV models accounted for nearly 25 percent of sales, a company record.
Subaru Posts Best June Ever for Crosstrek as Forester Runs the Table for a...
Subaru sold 54,909 vehicles in June 2026, up 18.1 percent year over year. Forester led for a sixth consecutive month; Crosstrek set an all-time June record.
2027 Subaru Ascent Starts at $40,795, Adds USB-C Ports and Interior Light Kill Switch
Subaru prices the 2027 Ascent from $40,795 to $51,995 across five trims. New features include USB-C charging ports and an interior light disable switch.
Subaru Posts Modest July Gain as Forester Leads for Seventh Straight Month
Subaru of America sold 54,454 vehicles in July 2026, up 0.8 percent year over year, with Forester up 33.5 percent and WRX sales more than tripling.
2027 Subaru BRZ Starts at $36,140, Adds Wide-Angle EyeSight Camera Across Full Line
Subaru prices the 2027 BRZ at $36,140 for the Limited and $38,770 for the tS. Both trims now include the latest EyeSight system with a new wide-angle mono
