Subaru Holds 2027 Uncharted Pricing at $34,995, Still Undercuts Rivals on Range

2027 Subaru Uncharted electric crossover in orange driving on coastal road with cliff backdrop
The 2027 Subaru Uncharted electric SUV showcases its bold orange exterior and modern LED headlights while cornering through a scenic coastal road.

Subaru has locked in pricing for the 2027 Uncharted at $34,995, holding the line from the 2026 model’s debut earlier this year. The all-electric compact crossover arrives in retailers this fall with three trim levels and up to 308 miles of estimated range on the front-drive Premium model.

The pricing structure runs $34,995 for the Premium FWD, $39,795 for the Sport, and $43,795 for the GT. Destination is $1,475 for most of the country. That makes the Uncharted the most affordable entry point into Subaru’s growing EV lineup, slotting below the Solterra and undercutting several rivals in the segment.

The Premium FWD variant carries a 221-horsepower electric motor on the front axle and returns an estimated 308 miles of range. Step up to the Sport or GT and you get dual electric motors making 338 horsepower combined, paired with Subaru Symmetrical All-Wheel Drive. Range drops to 287 miles on the Sport and 273 miles on the GT. All three trims use the same 74.7-kWh lithium-ion battery, which supports DC fast charging at speeds up to 150 kW. Subaru claims 10 to 80 percent in as little as 28 minutes, a figure that depends on battery preconditioning to hit optimal charging temperatures in cold or hot climates.

The Uncharted uses the North American Charging Standard port, which gives access to more than 25,000 charging stations across North America. That network access matters more than the port itself; NACS compatibility is increasingly standard but the reach of the charging infrastructure is not.

Subaru has positioned the Uncharted roughly 7 inches shorter than the Solterra but with more than 25 cubic feet of cargo space behind the second row. The turning circle is nearly identical to the gas-powered Crosstrek, which makes the Uncharted easier to live with in tight urban parking than its larger EV sibling. Ground clearance sits at 8.2 inches across the lineup, and every trim gets X-MODE Dual Mode with Snow/Dirt and Deep Snow/Mud settings except the front-drive Premium, which skips the AWD hardware.

Standard equipment is unusually generous for the price. Every Uncharted gets a 14-inch Subaru Multimedia touchscreen with wireless Apple CarPlay and Android Auto, heated front seats, heated exterior mirrors, and windshield wiper de-icer as part of an all-weather package. EyeSight driver-assist technologies come standard, including Advanced Adaptive Cruise Control, Pre-Collision Braking, Lane Departure Alert, Blind Spot Monitors, and Front Cross Traffic Alert.

The Sport adds 360-degree surround-view monitoring, Traffic Jam Assist, Lane Change Assist, a power rear gate, and a 360-degree heated steering wheel for an additional $4,800 over the Premium FWD. The GT steps up to a panoramic glass roof with a motorized sunshade, ventilated front seats, heated rear outboard seats, a Harman Kardon speaker system, and 20-inch aluminum-alloy wheels with a gunmetal finish. Two-tone paint is exclusive to the GT and available in four of the five exterior colors.

The competitive field includes the Nissan Leaf, Chevrolet Bolt EV, Hyundai Kona Electric, Kia Niro EV, Toyota C-HR, and Chevrolet Equinox EV. The Uncharted’s 308-mile range on the Premium FWD gives it a meaningful advantage over several of those rivals, though it arrives at a premium over Subaru’s own gas-powered Crosstrek, which shares a similar footprint and feature set at a lower entry price.

Subaru has committed to EVs and hybrids accounting for 40 to 50 percent of total sales by 2030, a target that depends on new electric models like the Trailseeker and an updated Solterra joining the Uncharted in showrooms. The 2027 Uncharted’s unchanged pricing suggests Subaru is betting on volume to hit that target rather than margin expansion.

If the debut earlier this year was successful, as Subaru claims, holding the price for the second model year is the clearest signal the brand can send that it wants to keep that momentum going.

Source: Subaru. Images courtesy of Subaru.