Subaru’s best-selling vehicle is heading into 2027 without a price increase and without the one trim that defined its sporty identity. The 2027 Crosstrek holds at $26,995 to start, but the gas-only Sport trim is gone. In its place, the Sport name now belongs exclusively to the Crosstrek Hybrid lineup, a structural shift that puts Subaru’s series-parallel hybrid powertrain at the center of the more engaging end of the range.
The Crosstrek earned that best-seller status the hard way. It moved 181,811 units in 2024, a 14.2 percent increase from the prior year, and followed that with 191,724 units in 2025, another 5.5 percent gain. Those numbers put it at the top of Subaru’s domestic sales chart and place it firmly among the segment leaders against the Honda HR-V, Toyota Corolla Cross, Mazda CX-30, and Kia Soul. Holding the entry price flat while retiring a trim and restructuring the hybrid lineup is a calculated move for a vehicle with that kind of momentum.
The powertrain story splits cleanly in two. Gas-only models, covering the Base, Premium, Limited, and Wilderness trims, run a 2.5-liter SUBARU BOXER engine producing 180 hp and 178 lb-ft of torque through a Lineartronic CVT with Subaru Symmetrical All-Wheel Drive standard. The Sport Hybrid and Limited Hybrid models pair a 2.5-liter BOXER with electric motors in a series-parallel hybrid arrangement for 194 hp combined and an EPA-estimated range of 598 miles on a single tank. Every trim, regardless of powertrain, comes standard with Subaru’s EyeSight Driver Assist Technology, covering pre-collision braking, lane departure warning, lane keep assist, and adaptive cruise control with lane centering.
The Base at $26,995 includes 8.7 inches of ground clearance, X-MODE Dual-Mode System with Hill Descent Control, a 7.0-inch multimedia system with wired Apple CarPlay and Android Auto, and 17-inch dark gray alloy wheels. The Premium steps to $27,995 and adds an 11.6-inch multimedia screen with wireless CarPlay and Android Auto, LED fog lights, and raised roof rails. An option package priced at $2,245 bundles blind-spot detection with rear cross-traffic alert, an all-weather package with heated front seats and wiper de-icer, a 10-way power driver seat, and a power moonroof.
The Limited at $32,995 brings the full safety suite standard, including blind-spot detection, automatic emergency steering, reverse automatic braking, and the DriverFocus Distraction Mitigation System. Inside, perforated leather-appointed seats arrive with orange contrast stitching, and the steering wheel is heated. An option package adds a 10-speaker Harman Kardon system and a power moonroof for $1,795.
The Wilderness at $33,795 gets the most mechanical attention. Taller suspension components push ground clearance to 9.3 inches, an uprated transmission oil cooler raises towing capacity to 3,500 pounds, and Yokohama GEOLANDAR all-terrain tires wrap Wilderness-exclusive 17-inch matte black wheels. Anodized copper accents, unique front and rear bumpers, wheel arch cladding, and a matte-black hood decal handle the exterior differentiation. Inside, Subaru StarTex upholstery replaces cloth, with copper contrast stitching and a leather-wrapped heated steering wheel. An option package priced at $2,270 adds a 10-way power driver seat, Harman Kardon audio, and a power moonroof.
The two hybrid trims are where the lineup’s personality shifts. The Sport Hybrid at $33,995 arrives with an 11.6-inch multimedia system with navigation, a 12.3-inch full digital instrument cluster, hybrid-exclusive 18-inch wheels, blind-spot detection, an all-weather package, sport cloth upholstery with yellow stitching, a wireless smartphone charger, and a power moonroof. The Limited Hybrid tops the lineup at $35,995 with perforated gray StarTex upholstery, orange stitching, the Harman Kardon 10-speaker system with a 432-watt equivalent amplifier, the 12.3-inch digital cluster, navigation, and, new for this model year, a standard power moonroof. Sapphire Blue Pearl is a new color exclusive to hybrid models; Sand Dune Pearl and Citron Yellow Pearl are also hybrid-exclusive premium paints at $395.
On color changes across the broader lineup, Ignition Red replaces Pure Red and Lithium Red Pearl on the Limited Hybrid, and Tidepool Teal Pearl replaces Alpine Green for 2027. Four premium paint options, including Citron Yellow Pearl, Tidepool Teal Pearl, Sand Dune Pearl, and Daybreak Blue Pearl, carry a $395 premium across applicable trims.
Destination runs $1,475 for most buyers, with variations for select northeastern states and $1,625 for Alaska. Hybrid models are assembled in Gunma, Japan; the rest of the lineup is built at Subaru of Indiana Automotive in Lafayette, Indiana.
With nearly 192,000 Crosstreks sold in 2025, Subaru doesn’t need to reinvent this vehicle. Holding the price flat, tightening the trim structure around the hybrid powertrain, and keeping EyeSight standard everywhere is the kind of quiet product discipline that tends to keep a sales chart pointing in one direction.
Source: Subaru. Images courtesy of Subaru.
