Subaru prices the 2027 BRZ at $36,140 for the Limited with a six-speed manual and $38,770 for the tS, which arrives this fall with the latest generation of EyeSight Driver Assist Technology now standard across the lineup. The system includes a new wide-angle mono camera with a larger field of vision, bringing advanced driver assistance to a model that has historically offered it as an option or not at all.
The move matters because Subaru has now extended EyeSight to manual-transmission BRZ models for the first time. The system includes Adaptive Cruise Control, Pre-Collision Braking, Lane Departure and Sway Warning, Lead Vehicle Start Alert, and Blind-Spot Detection with Rear Cross-Traffic Alert. Rear Automatic Braking is standard on BRZ models equipped with the optional six-speed automatic transmission, which pushes the Limited to $36,990.
Power remains unchanged. The naturally aspirated 2.4-liter SUBARU BOXER engine makes 228 horsepower, sent to the rear wheels through a standard six-speed manual paired with a TORSEN limited-slip differential. Subaru carried over the performance updates introduced in previous years, including a dedicated Sport mode for sharper throttle response and retuned electronic power steering.
The BRZ tS adds STI-tuned Hitachi dampers, a Brembo braking system with gold-painted four-piston front and two-piston rear calipers, and larger rotors and pads for consistent pedal feel during repeated braking. New for 2027, the tS includes rear parking sensors. Exterior details include red BRZ badging on the LED headlights, tS badging on the grille and trunk lid, Crystal Black Silica mirror caps, and 18-inch alloy wheels with Michelin Pilot Sport 4 summer tires. The cabin features black Ultrasuede and leather-trimmed upholstery with blue contrast stitching, an STI-branded start button, and a digital gauge cluster with cherry red accents.
The BRZ Limited gets black Ultrasuede upholstery paired with red leather-appointed bolsters and contrast stitching. Standard equipment includes 18-inch matte gray alloy wheels with Michelin Pilot Sport 4 summer tires, keyless access with push-button start, dual-zone automatic climate control, LED steering-responsive headlights and taillights, and Subaru’s 8.0-inch Multimedia Plus System with Apple CarPlay and Android Auto connectivity.
The BRZ was launched in 2012 as a lightweight, rear-wheel-drive coupe developed jointly with Toyota, which sells its mechanically identical version as the GR86. Both vehicles compete in a compact sports coupe segment that has thinned considerably over the past decade. The MX-5 Miata sold 8,245 units through November 2025, a 10.1 percent year-over-year improvement, while the BRZ managed 2,653 units over the same period, down 11.8 percent. The segment’s broader affordability positioning is evident in the price gap between the BRZ and higher-priced alternatives: the Nissan Z starts at $42,970, and the MX-5 Miata RF opens at $40,210.
The BRZ saw a 20.1 percent sales decline in 2024, which makes the decision to bring EyeSight to the full line a calculated response to both regulatory pressure and buyer expectations. A sports coupe that lacks advanced driver assistance is increasingly difficult to sell, even to enthusiasts who value simplicity. The wide-angle mono camera is Subaru’s hedge against irrelevance in a segment where the competition is selling fewer cars every year but holding the buyers who remain.
Destination and delivery is $1,245 for most states. The 2027 BRZ is assembled in Gunma, Japan, and arrives at retailers this fall.
Source: Subaru. Images courtesy of Subaru.
