Redeye is no longer a Charger exclusive. Dodge is rolling the bright crimson paint option across every HEMI-powered trim in the 2027 Durango lineup, pricing the color at $595 and opening orders immediately. The move gives the Durango its ninth factory exterior option and hands the three-row SUV a shade that previously signaled something specific on the Charger: unapologetic loudness.
The full 2027 palette now reads B5 Blue, Destroyer Grey, Green Machine, Night Moves, Pitch Black, Red Oxide, White Knuckle, and Redeye. That last one is available on every HEMI variant: the 360 hp Durango GT HEMI, the 475 hp R/T 392, and both the 710 hp SRT Hellcat and SRT Hellcat Jailbreak. No trim is excluded.
Dodge’s choice to hold the Redeye color for the HEMI models specifically is worth noting. The Durango is leaning into V8 identity at a moment when the broader segment is moving toward smaller turbocharged engines and hybrid powertrains. Durango sales rose 37% in 2025, with over 81,000 units sold, the model’s best calendar-year figure since 2005. The first half of 2026 pushed that momentum further, with 38,575 deliveries setting a new H1 record. A color migration from the Charger keeps the two nameplates visually linked while the Durango’s numbers are running strong enough to justify the attention.
Each powertrain in the lineup carries its own marketing superlative. Dodge positions the GT HEMI AWD, with its 5.7-liter V8 and 360 hp, as the most affordable AWD V8 vehicle in the industry. The R/T 392, running the 6.4-liter V8 at 475 hp, carries the claim of most horsepower per dollar for a gas SUV. The SRT Hellcat and Jailbreak, supercharged 6.2-liter V8 at 710 hp, hold the title of most powerful gas SUV ever. None of those claims change with Redeye available. This is paint, not a powertrain story.
Dodge is teasing more color news at Roadkill Nights, set for August 7 and 8 at M1 Concourse in Pontiac, Michigan. The event blends press reveals with street-legal drag racing on Woodward Avenue, and CEO Matt McAlear confirmed additional color announcements are coming. What those involve, and whether any mechanical news accompanies them, stays under wraps until the event.
For context on what Redeye is competing against visually: the Ford Explorer, Toyota Grand Highlander, and Jeep Grand Cherokee L represent the volume players in the three-row segment, and none of them offer anything as aggressively named as a color tied to a 710 hp supercharged SUV. The Durango has always operated in a narrower niche than those three-row volume sellers, trading on horsepower and attitude rather than fuel economy or feature-per-dollar calculations. Redeye on a Durango is that niche made visible in the parking lot.
The current Durango generation traces its roots back to 2011, which makes the ongoing sales momentum notable. Buyers still want what the platform delivers, and Dodge is feeding demand with cosmetic additions that keep the lineup visible without requiring engineering investment. At $595, Redeye is an easy add for a buyer already committed to a HEMI Durango. The harder question is how long Dodge can sustain V8-only positioning in a three-row segment that keeps electrifying around it. For now, the answer is apparently: one crimson coat at a time.
2027 Dodge Durango Photo Gallery
Source: Dodge. Images courtesy of Dodge.
