Dodge introduces Purple Haze, a limited-run exterior color exclusive to the 2027 Charger lineup, priced at $795. The shade arrives as the Charger marks its 60th anniversary, reaching back to the brand’s High Impact paint legacy while offering a factory option that shifts from bright to deep purple depending on light.
The color is open for orders now across the entire 2027 Charger range, from the 420-horsepower R/T and 550-horsepower Scat Pack with the twin-turbo SIXPACK engine to the 670-horsepower all-electric Daytona. Dodge will build the color for the 2027 model year only, positioning it as a one-year exclusive tied to the Charger’s 1966 debut.
Purple Haze joins Bludicrous, Green Machine, Redeye, Sub-Zero, White Knuckle, and Diamond Black in the current Charger color lineup. The new shade uses a high-gloss clearcoat engineered to produce a color-shift effect in bright sunlight, then deepen to a richer purple in shade. Buyers can layer on Fratzog dual stripes, ten Mopar stripe and graphics options, a satin black hood, or a satin black hood patch on SIXPACK-powered models.
The color-shift engineering matters more in this segment than most. Dodge cites internal purchase-driver data showing exterior color ranks nearly three times more important to full-size car buyers than the industry average, and lands in the top three decision factors for Charger customers specifically. The brand has leaned on bold factory colors since the original High Impact palette launched in 1969, with shades like Go Mango, Sublime, and Top Banana defining the muscle-car era’s visual language.
Purple has cycled through the Dodge lineup in multiple forms over five decades. Plum Crazy arrived in the 1970s; In-Violet and Hellraisin appeared more recently. Purple Haze carries that thread forward with modern paint technology applied to a heritage aesthetic. The name itself pulls from the brand’s archive: Dodge used a Purple Haze paint code decades ago for Auburn and Dark Mahogany finishes, though this version is an entirely new formulation.
The timing is deliberate. The new Charger sold 7,421 units in 2025, its first full year on the market, a steep drop from the previous-generation Charger’s 76,000 units in 2023. That 2025 figure reflects only the all-electric Daytona; the gas SIXPACK models started shipping in late 2025 and early 2026, so full-year sales data for the twin-turbo variants has not yet materialized. The previous Charger routinely topped 90,000 units annually during its peak years. A limited-run anniversary color is one lever Dodge can pull while the new platform establishes itself.
A Purple Haze Charger Scat Pack will debut at the Carlisle Chrysler Nationals in Carlisle, Pennsylvania, July 10 through 12. That event draws thousands of Dodge muscle-car enthusiasts annually, making it a natural stage for a heritage-focused color launch tied to the Charger’s six-decade run.
If you want Purple Haze on a Charger, the window is one model year. Dodge has not indicated whether the color will return beyond 2027.
2027 Dodge Charger Photo Gallery
Source: Dodge. Images courtesy of Dodge.
