Dodge has spent the summer leaning hard into factory personalization, and Red Oxide is the latest result. The dark, deep-red exterior color is now available across the entire 2027 Dodge Charger lineup, carrying a $695 MSRP and opening for orders next month. It joins Purple Haze, which Dodge introduced just recently, as the second new color added to the Charger palette this season.
Red Oxide made its public debut at Dodge’s Woodward Dream Cruise display, where the brand put together a broad showcase of custom-color and graphic-package vehicles alongside the new 600-horsepower Charger Super Bee Launch Edition, the Durango R/T 392 Smokescreen concept, and a Toxic Orange Durango SRT Hellcat Jailbreak. The color was already available on the Durango; its move to the Charger gives buyers of the two-door coupe and four-door sedan variants the same rich, attention-commanding finish. Dodge describes the color as shifting in appearance depending on light conditions, which is the kind of depth that reads differently on a static showroom floor than in motion.
With Red Oxide, the 2027 Charger color card now includes Purple Haze, Bludicrous, Green Machine, Redeye, Sub-Zero, White Knuckle, Diamond Black, and Red Oxide. That is a deliberately wide palette for a muscle car that already spans multiple powertrains and body configurations.
The 2027 Charger lineup itself runs from the 420-horsepower SIXPACK-powered R/T through the 550-horsepower Scat Pack, up to the new 600-horsepower Super Bee Launch Edition at the top of the combustion range. The all-electric Charger Daytona Scat Pack adds 670 horsepower and AWD. Every Charger, gas or electric, comes standard with all-wheel drive and is available in both coupe and sedan form. Red Oxide applies across all of those variants.
The color addition arrives at a moment when Dodge needs more people paying attention to the new-generation Charger. The previous Charger sold close to 76,000 units in 2023, its last full year in production. The new model posted 7,421 units in 2025, its first full year on the market, with gas-powered Charger sales reaching only 1,672 units in the first quarter of 2026 after the six-cylinder SIXPACK models began shipping in earnest in late 2025. The volume gap between the outgoing generation and the current one is significant, and Dodge’s emphasis on personalization options, graphics packages, and factory colors is part of how the brand is working to build identity and demand around a car that is still finding its audience.
Dodge CEO Matt McAlear described color as another way customers can express personality, noting that Red Oxide continues momentum built throughout the summer around personalization. The quote is standard-issue brand positioning, but the underlying strategy is real: factory customization lowers the barrier to making a Charger feel individual without requiring buyers to go aftermarket.
Red Oxide opens for orders next month. At $695, it costs less than a tank of premium fuel on a road trip and does considerably more for curbside recognition. Whether that kind of factory-personalization push is enough to close the gap with where the Charger used to be in terms of volume is a longer story. For now, Dodge has one more unmistakably dark-red answer to the question of how to stand out on Woodward.
2027 Dodge Charger Photo Gallery
Source: Dodge. Images courtesy of Dodge.
