Twenty-five years after GM acquired the HUMMER nameplate, GMC is marking the anniversary the way the brand has always marked things: loudly, in yellow. The 2027 GMC HUMMER EV ICON | 25 is a limited-run special edition built on the current HUMMER EV Pickup and SUV, wearing a new exterior color called ICON that draws directly from the H2’s signature yellow paint, reinterpreted for a modern, all-electric truck.
The HUMMER nameplate has traveled a considerable distance since GM purchased it in 1999. The H2 arrived as a mainstream consumer icon in 2002; the H3 broadened the lineup in 2004. The brand hit its sales peak in 2006 before being discontinued in 2010 as part of GM’s bankruptcy proceedings. A decade later, GMC brought the name back as an all-electric supertruck, with Pickup deliveries starting from Factory ZERO in Detroit and Hamtramck. As of October 2024, 14,039 HUMMER EV units had been produced since the electric nameplate’s return.
The ICON | 25 edition isn’t a new powertrain story, and GMC isn’t pretending otherwise. This is a special edition built around aesthetics and commemorative significance. Outside, the ICON yellow exterior is paired with a black front approach shield and a Jet Black interior, giving the truck a sharper, more purpose-built visual contrast than the standard color palette. Inside, serialized badging on the instrument panel identifies each vehicle as part of the limited run, and unique infotainment graphics in the drive mode section reference HUMMER heritage models. Each unit also ships with an exclusive keepsake tied to the 25th anniversary, though GMC hasn’t specified what that is.
The ICON | 25 will be available on 2X and 3X trims of both the Pickup and SUV. That matters in practice, because the 3X Pickup remains the performance flagship: with the optional 24-module battery, GMC rates it at up to 1,160 hp, 13,000 lb-ft of torque at the wheels, and 0-60 mph in as little as 2.8 seconds. Those figures apply to the broader 2027 HUMMER EV lineup, not exclusively to the ICON | 25, but buyers choosing the commemorative edition in 3X Pickup trim get access to all of it.
The ICON | 25 will make its public debut on July 15 at the 2026 ESPYS at Lincoln Center in New York City, where GMC returns as Official Vehicle Sponsor. The connection to an ESPN-produced awards show is a deliberate cultural placement, consistent with how the original H2 was marketed, less as a vehicle and more as a statement.
Beyond the ICON | 25 itself, GMC is using the 2027 model year to make broader updates to the HUMMER EV lineup. All 2027 models, Pickup and SUV, add a native North American Charging Standard (NACS) inlet. Five new exterior colors join the options sheet: ICON yellow, Dark Ridge, Azurite Blue, Dark Ember, and Deep Void Matte. Two new 22-inch wheel designs also arrive for the new model year.
Vehicle-to-home bidirectional charging carries over as an available feature, pairing with the GM Energy PowerShift Charger and V2H Enablement Kit to provide backup power during outages. The core capability suite remains intact: 4-Wheel Steer with CrabWalk and King Crab mode, Air Ride Adaptive suspension, Extract Mode (which lifts the vehicle approximately 6 inches to clear obstacles), and available Super Cruise hands-free driver assistance on compatible roads. The Pickup also retains its available 18-camera view system and the Infinity Roof with removable Sky Panels.
GMC has not disclosed MSRP or production volume for the ICON | 25, promising pricing and additional details closer to the start of production. Manufacturing will take place at Factory ZERO later this year.
In the electric truck segment, the HUMMER EV operates in unusual territory: its performance credentials are legitimate, its size is extreme, and its cultural weight is real. The Tesla Cybertruck moved 8,000 units in Q2 2024; the Ford F-150 Lightning delivered 7,902 units in that same quarter. The HUMMER EV’s production numbers are a fraction of those figures. GMC isn’t chasing volume with this edition. The ICON | 25 is aimed squarely at buyers for whom the anniversary framing adds meaning, and for whom an all-electric supertruck in H2 yellow is less a transportation choice than a collector’s decision.
Twenty-five years in, the HUMMER nameplate has outlasted its critics, its original parent company’s financial crisis, and the combustion era entirely. The yellow paint is back. The horsepower is considerably higher.
2027 GMC HUMMER EV ICON 25 Photo Gallery
Source: GMC. Images courtesy of GMC.
