Is GM Plotting Pontiac’s Return To Greatness?

Someone Placed An Ad In Car and Driver About A Possible Return For The "Wide-Track Attack" Brand...

Modern Pontiac Trans Am Coupe Rendering. (Gearhead Daily).

In a surprising twist, a cryptic advertisement has emerged in the latest issue of Car and Driver, hinting at Pontiac’s return. For brand enthusiasts, this unexpected announcement has sparked a wave of speculation and excitement. But what could this mean for Pontiac’s future and the automotive industry as a whole?

The Advertisement –

The “Make Some Noise” Ad From Car and Driver. (Car and Driver).

“Pontiac fans, it’s been a weird 15 years since we left, hasn’t it? Now, we can’t definitively say that Pontiac’s absence influenced the events we’ve all been through, but c’mon. Caffeine comes out of Four Loko, and now it’s in lemonade? Everything on the road looks like an Aztek now?

You need us. America needs us. The future needs us. So Pontiac is back.

Our first model is a hybrid. Surprised? Well, it uses a battery and an electric motor to start a 667-hp supercharged 372-cubic-inch V-8. And we think you’re going to want one because what else are you going to do? You can’t buy a new Dodge Challenger and leave the splitter guards on anymore. Don’t worry, we’ve got you—our new car’s entire front end is a splitter guard.

At Pontiac, we’re here to offer a future filled with V-8s, great sounds, gold pinstripes, and window louvers. And if someone shouts ‘Last call,’ we’ll just smuggle in some Coors from Colorado and keep the party going.

Do you need to be told that this advertisement is fake and not to be taken seriously? Our lawyers think you do.”

For those who may not be familiar, Pontiac was once the go-to brand for performance enthusiasts. Its cars were known for their power, style, and that unmistakable American muscle. Sadly, Pontiac was discontinued back in 2010 when GM was going through some tough times. But even after all these years, the love for Pontiac hasn’t faded.

Why a Comeback Makes Sense –

Modern Pontiac Grand Prix Rendering. (Gearhead Daily).

With SUVs and crossovers dominating the market, there’s a gap for those who crave the thrill of driving a performance sedan or coupe. With Dodge moving its focus to electric vehicles (EVs) and twin-turbocharged inline-six cylinders, who better to fill that V8 gap than Pontiac? Plus, let’s not forget that 2026 marks Pontiac’s 100th anniversary.

Is It for Real? –

Now, before we get too carried away, let’s address the elephant in the room: the ad’s disclaimer. It flat-out says that the advertisement is fake and not to be taken seriously. But here’s the thing: why would someone go through the trouble of creating a full-page ad just for kicks? Could it be that GM is testing the waters to see if there’s still interest in Pontiac?

So, what do you think? Do you like the idea of Pontiac making a return?