For the 23rd year in a row, Jeep® has been recognized as America’s most patriotic brand. This honor, awarded by the Brand Keys Most Patriotic Brands survey, underscores Jeep’s deep-rooted connection with American values such as freedom, adventure, and authenticity.
“Being recognized as America’s most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other,” said Bill Peffer, Senior Vice President and Head of Jeep® North America.
In 2024, the rankings were determined through a survey of over 7,460 consumers aged 18 to 65, balanced for gender and political affiliation. Participants evaluated 1,381 brands across 143 categories, focusing on how well these brands represented patriotism. Jeep emerged as the top brand, effectively resonating with contemporary patriotic values.
“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present,” said Robert Passikoff, President and Founder of Brand Keys. “And if there’s such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.”
In addition to this recognition, Jeep has steadfastly supported the nation’s military. For 16 years, Jeep and the USO have partnered to support military members and keep them connected to what matters most. Jeep’s Military Incentive Program offers special cash bonuses to select military personnel on Jeep vehicles, reflecting Jeep’s ongoing commitment to those who serve.
Loyal Jeep customers also benefit from the Jeep Wave program, which offers exclusive benefits and 24/7 support to enhance the ownership experience. This program is available to all Jeep 4×4 owners, ensuring they receive top-notch care and service.
Jeep’s current lineup includes models like the Compass, Gladiator, Grand Cherokee, Grand Wagoneer, Wagoneer S, and Wrangler. This diverse range of vehicles encourages everyone to embrace life’s adventures fully.
