Chevrolet Silverado: Dominating Hispanic Markets For A Decade

Celebrating a Decade of Trust, Performance, and Preference Among U.S. Hispanic Buyers...

2024 Chevrolet Silverado ZR2 Bison. (Chevrolet).

For the 10th consecutive year, the Chevrolet Silverado has secured its position as the best-selling full-size pickup truck among U.S. Hispanic buyers, according to S&P Global Mobility’s data on new personal vehicle registrations from 2014 to 2023.

“This milestone is a great accomplishment for the brand,” stated Amy Masica, Marketing Director of Chevrolet Trucks. “We know our customers depend on capable, reliable trucks from a brand they trust, and we are proud Chevrolet Silverado continues to deliver.”

2024 Chevrolet Silverado Crew Cab High Country 4×4. (Chevrolet).

Chevrolet maintains its rank as the third best-selling brand among U.S. Hispanics, with this segment’s unit growth aligning with the total market trend at 7.1%. Chevrolet’s overall retail sales increased by 11% from 2022 to 2023.

With nine unique trims, the Chevrolet Silverado offers Hispanic customers a variety of options to suit different needs and lifestyles, from daily commuting to off-road adventures. The 2024 Silverado features the standard TurboMax engine, delivering impressive power with a best-in-class 430 lb.-ft. of torque.