For the 10th consecutive year, the Chevrolet Silverado has secured its position as the best-selling full-size pickup truck among U.S. Hispanic buyers, according to S&P Global Mobility’s data on new personal vehicle registrations from 2014 to 2023.
“This milestone is a great accomplishment for the brand,” stated Amy Masica, Marketing Director of Chevrolet Trucks. “We know our customers depend on capable, reliable trucks from a brand they trust, and we are proud Chevrolet Silverado continues to deliver.”
Chevrolet maintains its rank as the third best-selling brand among U.S. Hispanics, with this segment’s unit growth aligning with the total market trend at 7.1%. Chevrolet’s overall retail sales increased by 11% from 2022 to 2023.
With nine unique trims, the Chevrolet Silverado offers Hispanic customers a variety of options to suit different needs and lifestyles, from daily commuting to off-road adventures. The 2024 Silverado features the standard TurboMax engine, delivering impressive power with a best-in-class 430 lb.-ft. of torque.
