Ford Motor Company’s Strong Performance In Q2 2024

F-150, Maverick, and Hybrid Models Shine...

2024 Ford F-150 PowerBoost Platinum SuperCrew 4x4. (Ford).

Ford Motor Company (Ford) has reported impressive gains in the second quarter of 2024 across its diverse U.S. product lineup, reflecting strong customer demand for its trucks, vans, hybrid and electric vehicles (EVs), and Lincoln models.

Leading the Truck Market – 

2024 Ford F-150 PowerBoost Platinum SuperCrew 4×4. (Ford).

Ford continues to dominate the pickup truck market, holding the title of the world’s number one selling pickup manufacturer. Its F-Series trucks remain America’s best-selling lineup, outselling competitors by significant margins—71,000 more than the Chevrolet Silverado and 173,000 more than the Ram trucks through June 2024. F-Series sales surged to 199,463 in Q2, marking a 30% increase from Q1.

The smaller Ford Maverick and its hybrid variant also set new records, with the Maverick Hybrid maintaining its position as the top-selling hybrid truck in the U.S.

Van and SUV Sales –

Transit vans, the best-selling vans in America, posted a new first-half sales record. Ford also achieved an all-time record for SUV sales in the first half of 2024, surpassing the previous record set in 2017. The company’s SUV lineup, including the popular Explorer, Escape, and Expedition, drove this success.

Hybrid and Electric Vehicle Growth –

2024 Ford Maverick Hybrid XLT. (Ford).

Ford’s hybrids and EVs have seen significant sales increases. Hybrid sales rose by 56% to 53,822 units, setting a new quarterly record. The Maverick Hybrid led the charge with 40,420 units sold in the first half of the year. The F-150 Hybrid also saw strong performance with 33,674 units sold, a 38% increase.

EV sales surged by 61% in Q2, with 23,957 EVs sold, bringing the total for the first half of the year to 44,180. This places Ford second only to Tesla in the EV market. The Mustang Mach-E and F-150 Lightning contributed significantly to this growth, with the latter being America’s best-selling electric truck.

Commercial and Luxury Segments –

Ford’s dominance in the commercial van market continues, with Transit and E-Series vans accounting for half of the full-size commercial van segment in Q2. Transit posted a 28% increase in first-half sales.

The Lincoln brand also experienced strong growth, driven by the new Lincoln Nautilus, which led to a 19% increase in overall Lincoln sales. The Nautilus hybrid was particularly popular, representing 44% of all Nautilus sales in Q2.

Customer Experience and Services –

2025 Lincoln Aviator Reserve with Jet Package. (Lincoln).

Ford’s software and service offerings have seen increased customer engagement. The Ford Pro Intelligence software platform now has around 600,000 subscribers, a 33% increase from last year. Remote service appointments and the Pickup & Delivery service have also grown significantly, with a 175% increase in the first half of 2024 compared to the same period in 2023.

What’s Next? –

Ford continues to ramp up production of the F-150, Ranger, and the all-new Lincoln Nautilus. New models like the Ford Explorer, Lincoln Aviator, Mustang Mach-E Rally, and extended-range E-Transit are set to hit dealerships soon.