In a recent blog post on LinkedIn, Ford President and CEO Jim Farley outlined the company’s new initiative, the Ford Power Promise, designed to enhance the electric vehicle (EV) ownership experience. With the growing popularity of electric vehicles, Farley emphasized the need for convenience, peace of mind, and expert support—qualities that many consumers seek when considering the switch from traditional gas-powered cars.
Emphasizing Convenience and Confidence –
Reflecting on the past, Farley compared the modern experience of filling up at gas stations to the days of full-service filling stations where attendants provided personalized service. He stated, “After taking two long all-electric road trips… I’m convinced that the new generation of electric vehicle owners… are also looking for convenience, peace of mind and expert service.” This acknowledgment highlights a key concern for potential EV buyers: the desire for reliable support throughout their ownership journey.
Farley noted that while Ford has focused on public charging accessibility—such as integrating Tesla’s Superchargers into the Ford BlueOval Charge Network—home charging is critical for broader EV adoption. He revealed that “nearly 90% of shoppers say they would be more likely to buy an electric vehicle if they knew they could charge at home.” Despite this, many consumers remain uncertain about home charging, including how to purchase and install chargers.
The Ford Power Promise –
To address these concerns, Ford is launching the Ford Power Promise, which includes several key features:
- Home Charging Solutions: Customers who buy or lease a Ford Mustang Mach-E, F-150 Lightning, or E-Transit will receive a complimentary home charger. Additionally, Ford will arrange for an expert to install the charger at no cost for standard installations, making the process simpler for new EV owners.
- On-the-Road Charging: For road trips, the BlueOval Charge Network will help drivers find charging stations along their route. Using Connected Navigation, the system can add charging stops automatically, and with the Plug and Charge feature, payments are handled seamlessly through the FordPass account.
- Battery Assurance: To boost consumer confidence, Ford offers an eight-year/100,000-mile high-voltage battery warranty for all electric vehicles. Farley stated, “Ford has your battery covered,” underscoring the company’s commitment to quality and reliability.
- Ongoing Support: Ford is dedicated to providing continuous support to EV owners, including complimentary roadside assistance for low-range situations. The company is also expanding its 24/7 Ford advisor service for electric vehicle inquiries, ensuring that customers can easily access needed help.
Conclusion –
Farley concluded his post by reminding readers of electric vehicles’ advantages, highlighting their fun driving experience and cost-saving potential. He stated, “For the first time in a long time, filling up just got easier,” signaling Ford’s commitment to making EV ownership as convenient as possible.
With the Ford Power Promise, the automaker aims to remove barriers and enhance the overall ownership experience for electric vehicle customers. By prioritizing convenience, confidence, and support, Ford is positioning itself as a leader in the electric vehicle market and fostering a more accessible transition for consumers moving away from traditional vehicles.
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