Mazda sold 34,519 vehicles in the US in September 2026, the brand’s best September on record and a 31.9 percent gain over September 2025. One extra selling day helped (25 versus 24), but even on a Daily Selling Rate basis the month was up 26.6 percent, so the calendar alone does not explain it.
The CX-50 carried the most weight. Combined ICE and hybrid volume set a September record for the nameplate, and the hybrid variant specifically hit its own all-time September high. The CX-90 MHEV posted its best September as well, moving 4,632 units against 3,109 a year ago. The Mazda3 contributed something more striking: 3,704 units, up 146.9 percent over September 2025, when the car managed only 1,500 sales. The sedan alone moved 2,794 units, up 167.9 percent year over year.
The September surge continues what has been an uneven but occasionally record-setting year. June produced a best-ever monthly total at 37,167 units, with the CX-50 doing the heavy lifting at 12,687 units. May was similarly strong, up 35 percent year-over-year at 39,066 vehicles, again behind CX-50 Hybrid momentum. August then reversed course, falling 8.9 percent to 34,735 units, with the CX-5 and CX-90 each retreating sharply. September’s record breaks that slide, but the inconsistency has left a mark on the cumulative tally.
Year-to-date, Mazda has sold 310,268 vehicles in the US, down 2.9 percent from the same point in 2025. The CX-5 remains the volume anchor at 95,762 units through September, though that figure is down from 105,788 a year ago. The CX-50 has overtaken it as the growth story, with 95,351 units sold year-to-date versus 79,628 in the same period of 2025, a gain of 19.7 percent. The CX-90, despite today’s record September, sits at 34,999 year-to-date against 44,709 last year, a drop of 21.7 percent on the full-year count.
Context from prior Septembers sharpens the picture. September 2025 had itself been a weak month, with 26,169 vehicles sold and a 12.3 percent year-over-year decline. September 2024, tagged at the time as the brand’s second-best September ever with 29,841 units, now sits in third place. Today’s record is a recovery from a low base, which partly explains the magnitude of the percentage gain.
Certified pre-owned activity added 6,194 vehicles in September, up 3.7 percent over September 2025.
Outside the US, the numbers diverge. Mazda Canada reported 6,454 vehicles sold in September, down 19.3 percent year-over-year, with year-to-date volume of 56,148 units running 12.3 percent behind 2025. Mazda Mexico moved in the opposite direction: 8,539 units for the month, up 15 percent, with year-to-date volume of 78,654 up 5 percent on the year.
Mazda’s fourth quarter opens with a best-ever September and roughly 19,400 units to recover before year-to-date figures turn positive. The CX-50’s trajectory suggests it can keep pulling. Whether the CX-90 and CX-5 stabilize will determine how close Mazda gets.
Source: Mazda. Images courtesy of Mazda.
