Ram is selling the first retail-production 2027 Ram 1500 Rumble Bee SRT before a buyer ever sees one on a dealer lot. The truck crosses the Barrett-Jackson auction block in Las Vegas on Sept. 11, 2026, paired with a custom 2005 Ram 1500 SRT-10, with every dollar of the hammer price going to Folds of Honor and the UFC Foundation. Barrett-Jackson is waiving all fees and commissions.
UFC President and CEO Dana White will stand on the auction block alongside Barrett-Jackson Chairman Craig Jackson to drive bidding. The Sept. 11 date is deliberate: this year marks the 25th anniversary of the attacks, and Folds of Honor specifically funds educational scholarships for the families of fallen or disabled military and first responders.
The Rumble Bee SRT is the headliner. In standard trim, it makes 777 hp and 680 lb-ft from a supercharged 6.2-liter Hellcat HEMI V8, runs 0–60 mph in 3.4 seconds, covers the quarter mile in 11.6 seconds, and carries a targeted top speed of 170 mph. For this build, Ram’s Direct Connection team is adding a 3.0-liter supercharger upgrade capable of pushing output past 900 hp, along with a Magnaflow stainless steel cat-back exhaust. The paint is a hand-applied two-tone scheme pairing Molten Red Pearl-Coat on the upper body with Diamond Black Crystal Pearl-Coat below, with matching bedside graphics, a black center hood stripe, a Flame Red RAM grille badge, red Brembo brake calipers, satin black 22-inch wheels, and a custom one-of-one center console badge authenticating the build. It is the only widebody Quad Cab short-bed performance pickup in production.
The 2005 SRT-10 is the historical anchor. Built by ProMotorsports in collaboration with Ram design VP Mark Trostle, it runs the original 8.3-liter, 500-hp V10 sourced from the Dodge Viper — the same engine that earned the truck the Guinness World Record as the world’s fastest production pickup. RealTruck dressed it in a yellow-and-black two-tone with Viper-inspired bedside graphics, custom matching wheels, Alea black leather seats with yellow accents, PowerStep running boards, a Pro X15 soft roll-up tonneau cover, and Husky Liners floor and bed protection.
The two trucks span 22 years of Ram performance philosophy and share a logical pairing: the SRT-10 was the creative template that informed the Rumble Bee’s DNA, and the Rumble Bee is where that lineage lands in 2027.
Ram’s broader sales recovery lends the auction some additional context. Through June 2026, Ram pickups had posted 207,591 units, running roughly 19 percent ahead of the 174,320 sold over the same period in 2025. The HEMI V8’s return has been a measurable factor in that rebound.
The auction takes place at approximately 3:30 p.m. PDT on Sept. 11 in the West Hall of the Las Vegas Convention Center. The winning bidder also receives a VIP UFC Experience to a future event. Coverage runs live on History, FYI, Barrett-Jackson.com, and the company’s YouTube channel.
Seven hundred seventy-seven horsepower leaving the factory. More than 900 after Direct Connection gets involved. The price is whatever the room decides it’s worth on the 25th anniversary of the worst day in recent American memory.
Source: Ram. Images courtesy of Ram.
