Subaru of America sold 52,733 vehicles in April 2026, a 5.9 percent drop from the year-earlier month, but the brand posted its best April ever for Crosstrek and its best month on record for electric vehicle sales.
Crosstrek logged 15,677 deliveries in April, up 4.9 percent year-over-year and the model’s strongest April showing. The company’s three-model EV lineup sold 2,053 vehicles, up 116 percent from April 2025, when only the Solterra was on sale. Solterra accounted for 1,128 of those sales, up 18.9 percent. The Trailseeker and Uncharted, which began arriving at dealers in April, contributed 406 and 519 sales, respectively.
Forester remained Subaru’s volume leader for the fourth consecutive month, though April sales of 17,837 units were down 7.7 percent from a year earlier. Outback sold 10,552 units, down 8.3 percent.
The steepest declines came from the sedan side. Legacy sales fell 86.8 percent month-over-month to 247 units. Impreza dropped 43.6 percent to 1,444 units. Both models are visibly fading from Subaru’s product mix as the company leans harder into crossovers and SUVs.
Year-to-date, Subaru has sold 194,683 vehicles, down 12.7 percent from the first four months of 2025. Forester is up 4 percent for the year at 71,989 units, but Outback is down 26.9 percent and Crosstrek is down 7.5 percent despite April’s record.
The numbers tell the broader story: Subaru is managing a sales decline by shifting volume toward its newest products. The EV trio is still single-digit share of total sales, but the year-over-year trajectory is sharp, and the brand is banking on electrification to carry it through the next product cycle. Whether 2,000-unit months turn into 5,000-unit months depends on whether buyers are ready to pay Subaru money for Subaru EVs at scale.
Source: Subaru. Images courtesy of Subaru.
