Ford Motor Company has announced its official third-quarter 2024 U.S. sales results, showing a solid performance across various vehicle categories. While the overall U.S. automotive market experienced a 2% decline, Ford’s total sales increased by 1%, and the company’s retail sales surged by 4%, significantly outpacing the industry trend. This continued growth is a testament to Ford’s diversified powertrain strategy, which includes hybrid, electric, gas, and diesel options.
Key Sales Highlights for Q3 2024 –
| Sales by Propulsion | Q3 2024 | Q3 2023 | % Change Q3 | YTD 2024 | YTD 2023 | % Change YTD |
|---|---|---|---|---|---|---|
| Electric Vehicles | 23,509 | 20,962 | +12.2% | 67,689 | 46,671 | +45.0% |
| Hybrid Vehicles | 48,101 | 34,861 | +38.0% | 140,344 | 86,514 | +45.4% |
| Internal Combustion | 432,429 | 444,681 | -2.8% | 1,340,139 | 1,364,887 | -1.8% |
| Total Vehicles | 504,039 | 500,504 | +0.7% | 1,548,172 | 1,508,072 | +2.7% |
- Electric Vehicle Growth: Ford’s electric vehicle (EV) sales increased by 12% in Q3, reinforcing the brand’s position as the No. 2 EV manufacturer in the U.S. The company’s strong focus on electric offerings, including the F-150 Lightning and E-Transit, has contributed to a total of 67,689 EVs sold through September, a 45% year-over-year increase. Ford’s EVs commanded the highest transaction prices among non-luxury brands, further solidifying its competitive edge.
- Hybrid Leadership: Ford continued dominating the hybrid truck segment with a 77% share. Sales of the F-150 Hybrid jumped by 64%, with 20,129 units sold in Q3, while the smaller Maverick Hybrid posted a 22% gain, with 16,561 units sold. Combined, these models have set Ford apart as the leader in hybrid trucks.
- Truck and Van Sales: The F-Series truck lineup remains a key driver of Ford’s success. Through September, F-Series sales reached 550,835 units, maintaining its lead over competitors. Ford’s Transit van held a 52% market share in the commercial vehicle segment, with 114,281 units sold year-to-date, up 17%. The Super Duty truck lineup also saw a 12% increase in Q3, continuing its strong performance.
Lincoln Brand Shines with Best Sales in Years –
| Model | Q3 2024 | Q3 2023 | % Change Q3 | YTD 2024 | YTD 2023 | % Change YTD |
|---|---|---|---|---|---|---|
| Corsair | 6,887 | 7,852 | -12.3% | 19,736 | 17,483 | +12.9% |
| Nautilus | 8,799 | 6,541 | +34.5% | 26,303 | 18,897 | +39.2% |
| Aviator | 5,543 | 1,463 | +278.9% | 17,457 | 9,676 | +80.4% |
| Navigator | 4,484 | 4,527 | -0.9% | 11,034 | 13,385 | -17.6% |
| Total | 25,713 | 20,383 | +26.2% | 74,530 | 59,441 | +25.4% |
Ford’s luxury division, Lincoln, posted a remarkable 26% increase in Q3 sales, driven by the success of the Nautilus and Aviator SUVs. The Nautilus, in particular, had its best third-quarter performance since 2007, with 8,799 units sold, including 4,046 hybrid models. The Aviator’s recent launch helped it reach 5,543 units sold, with new models spending an average of just 16 days on dealer lots, underscoring strong demand.
Ford Explorer and Other SUV Sales Surge –
| Model | Q3 2024 | Q3 2023 | % Change Q3 | YTD 2024 | YTD 2023 | % Change YTD |
|---|---|---|---|---|---|---|
| EcoSport | 0 | 0 | N/A | 0 | 2,508 | -100.0% |
| Bronco Sport | 34,603 | 33,232 | +4.1% | 94,357 | 96,375 | -2.1% |
| Escape | 35,938 | 38,774 | -7.3% | 110,476 | 103,613 | +6.6% |
| Bronco | 26,796 | 32,888 | -18.5% | 76,948 | 91,468 | -15.9% |
| Mustang Mach-E | 13,392 | 14,842 | -9.8% | 35,626 | 28,882 | +23.4% |
| Edge | 9,733 | 24,217 | -59.8% | 61,412 | 70,701 | -13.1% |
| Explorer | 41,996 | 33,709 | +24.6% | 146,799 | 138,132 | +6.3% |
| Expedition | 14,817 | 17,061 | -13.2% | 58,124 | 56,427 | +3% |
| Ford SUV Total | 177,275 | 194,723 | -9% | 583,742 | 588,106 | -0.7% |
The Ford Explorer, America’s best-selling three-row SUV, saw a 25% jump in Q3 sales, totaling 41,996 units. Year-to-date, Explorer sales have risen by 6%. Other notable SUV performances include a 3% increase in Expedition sales and a 7% gain for the Ford Escape, demonstrating Ford’s continued dominance in the SUV market. The company is also gearing up to debut an all-new Expedition on Oct. 3, expected to attract even more interest.
Continued Focus on Electric and Hybrid Vehicles –
| Model | Q3 2024 | Q3 2023 | % Change Q3 | YTD 2024 | YTD 2023 | % Change YTD |
|---|---|---|---|---|---|---|
| F-Series | 198,429 | 190,477 | +4.2% | 550,835 | 573,370 | -3.9% |
| F-150 Lightning | 7,162 | 3,503 | +104.5% | 22,807 | 12,260 | +86% |
| Ranger | 15,504 | 7,385 | +109.9% | 30,679 | 31,503 | -2.6% |
| Maverick | 31,883 | 23,931 | +33.2% | 108,996 | 66,430 | +64.1% |
| E-Series | 9,179 | 10,982 | -16.4% | 29,447 | 30,502 | -3.5% |
| Transit | 32,117 | 34,006 | -5.6% | 114,281 | 98,052 | +16.6% |
| E-Transit | 2,955 | 2,617 | +12.9% | 9,256 | 5,529 | +67.4% |
| Transit Connect | 1,354 | 5,377 | -74.8% | 8,781 | 14,124 | -37.8% |
| Heavy Duty | 3,544 | 3,396 | +4.4% | 10,396 | 11,198 | -7.2% |
| Ford Trucks Total | 292,010 | 275,554 | +6% | 853,415 | 825,179 | +3.4% |
As Ford pushes deeper into the electric vehicle space, its strategic focus on hybrids is paying off. With hybrid sales increasing by 38% to 48,101 units in Q3, Ford’s strategy of offering a wide range of powertrain options has proven effective in meeting customer demand. Additionally, the Ford Power Promise, which includes a complimentary home charger and 24/7 advisor support for EV customers, is expected to boost EV adoption even further in the coming months.
Growing Demand for Ford Pro Intelligence and Remote Services –
| Model | Q3 2024 | Q3 2023 | % Change Q3 | YTD 2024 | YTD 2023 | % Change YTD |
|---|---|---|---|---|---|---|
| GT | 0 | 0 | N/A | 0 | 31 | -100% |
| Mustang | 9,041 | 9,844 | -8.2% | 36,485 | 35,315 | +3.3% |
| Ford Car Total | 9,041 | 9,844 | -8.2% | 36,485 | 35,346 | +3.2% |
Ford Pro, the company’s commercial vehicle division, has continued to see strong demand. Ford Pro’s Intelligence software platform now boasts around 620,000 active subscriptions, reflecting a 30% year-over-year increase. Additionally, Ford dealers provided over 1 million remote service experiences in Q3, a number that has surged by 118% year-over-year as more customers take advantage of mobile service and pickup and delivery options.
